We can’t help but smile, tap our feet and raise our eyebrows at this genius ad campaign served to us by McDonalds!
Of course, why wouldn’t the golden arches be a comedy pair of eyebrows being raised to ask our co-workers… ‘fancy a McDonalds?’
It’s so simple but so clever, but what’s even more genius is the brand recognition without any product or logo placement, with the brand only being shown at the very end of the ad.
To find out more, take a look at this Marketing Week article that gives you some interesting statistics on brand recognition and sales potential: https://www.marketingweek.com/mcdonalds-exceptional-branding-system1/
