We get pretty excited at Noisy HQ when the Christmas ad campaigns start appearing on the box. Amazon has to be our favourite this year – Created by Oscar-winning director Taika Waititi to celebrate the “inventive spirit” of its customers this Christmas.
The online retail giant’s ad depicts a father who concocts a festive surprise for his daughter. The 150-second full film centres on a girl who is obsessed with a snow globe, with scenes showing her reluctant to let it out of her sight even to go to the dentist or to school. In a surprise for his daughter, the father decides to create a life-sized version.
He is depicted ordering a paper shredder from Amazon to create snow, as well as getting help from the community to recreate the snow globe scene for his daughter. The ad shows the daughter is delighted by the surprise from her father and ends on the tagline, “Joy is made”.
“We’re constantly inspired by the inventive spirit of Amazon customers and we wanted to tell a story with a different view of generosity and giving at Christmas, and the joy from doing something special for someone you love,” says Amazon EU general manager of marketing, Ed Smith.
“We’re happy to play a small part in the creation of that joy, but the hero of the story is a father’s love for his child.”
The ad was created by advertising agency Lucky Generals and production company Hungry Man. Director Waititi’s recent credits include ‘Thor: Love and Thunder’, ‘Thor: Ragnarok’, and ‘Jojo Rabbit’.
Here’s a run down of the all the top Christmas advertising news in the Marketing Week Christmas blog:
