At Noisy, we love working on property projects as they require a wide range of marketing methods, both physical and digital. We create new lifestyle brands, all the assets needed onsite and lead generation campaigns to draw in the right potential residents.
We take care of the entire process. Considering the clients budget and objectives, we bring in the right designers, copywriters, photographers, and suppliers to deliver a complete marketing package.
Our biggest client, Shaviram Investments is a private equity investment group that specialise in residential redevelopment and change of use projects in the UK. This means the buildings have normally had a previous life as offices and are being skilfully converted into modern luxury apartments.
Creating The Brand
When creating the brand identity, we work closely with the client, understanding the building, its location, its history, the features, and the specifications of the new apartments. By thoroughly researching the area to discover the local amenities, attractions and transport links close by, we prepare ideas for the building name, copy, and strong visual identities for the client to choose from.
Signage
An important part of any building is the signage. Alongside the client, we must consider how to clearly display the brand, how to physically advertise to a local audience and how to ensure residents, guests and services can easily find their way around. We manage this time-consuming process from floorplan redrawing and content planning, right through to production and installation.
Generating Interest
An important element of marketing the development is its own website where we can fully explain all the amenities and the advantages of luxury apartment living. Generally, a lot of interest comes from outside of the local area and so providing information on the town, travel routes and beautiful photography is essential. All this rich content is also shared with any agents and partners to create strong co-branded campaigns. When the apartments are ready to launch, we run Facebook posts, PPC campaigns, campaign telephone lines and website forms to generate leads and share them with the appointed local letting agents.
Real time portfolio view…
Shaviram has developed their own management ‘Portal’ to display which apartments are ‘available’, ‘let’, or ‘under offer’ at any given time. This has grown in importance as they rapidly expand their UK property portfolio and need to share updates with hundreds of letting agents. Our role in this project has been to manage any day-to-day issues, upload data and develop new features to meet new business requirements.
Are you looking for help with your Marketing Strategy and Projects?
If you are interested in us helping you build your brand and elevate your property marketing strategy, get in touch… https://noisymarketing.co.uk/contact-us/
