The rise of ‘Greenhushing’
It’s not that long since ‘greenwashing’ became a word that might be recognised beyond marketing, now there’s a new word contending for a place in the lexicon, ‘greenhushing’. Greenhushing is the act of keeping quiet about your sustainability targets and actions instead of making them a core part of your brand identity, either for fear […]
Fancy a McDonalds?
We can’t help but smile, tap our feet and raise our eyebrows at this genius ad campaign served to us by McDonalds! Of course, why wouldn’t the golden arches be a comedy pair of eyebrows being raised to ask our co-workers… ‘fancy a McDonalds?’ It’s so simple but so clever, but what’s even more genius […]